MADDALENA’S ELEGANT DESIGNS WEAVE ONE THREAD THAT CONNECTS THE TRADITIONAL AND THE CONTEMPORARY. HER WORK EXPRESSES A SPECIAL ALCHEMY OF COMPLEX, SUBTLE COLOR COMBINATIONS AND EXTRAORDINARY  TEXTURES.

 
 

Drawing upon founder Maddalena Forcella’s roots, Madda Studio elegantly melds her Italian design sensibility with traditional Mexican craftsmanship and materials to produce works of beauty and refinement. From sheep to spindle to showroom floor, the process of creation brings forth the innate beauty of handspun wool, natural dyes and innovative uses of traditional weaving and felting techniques. Each work is the unique combination of natural fibers, dyes, history, culture and design.

At Madda Studio, we like to talk about projects rather than products. The textile work we produce is the artifact of relationships, history and culture that contributes to the making of each piece. Each work represents and celebrates the uniqueness, the non-repeatability, the idiosyncrasy of the material and the irregularities of bespoke handmade textiles.

 
 

How our work Began

Marie Farneth and Maddalena formally started working together in 2016, laying the groundwork for what has evolved into Madda Studio—a collaborative textile design studio in Oaxaca, Mexico. Our work builds on experience that began in 1995 when Maddalena cofounded a nonprofit association in Chiapas and began leading textile and natural dye workshops for the organization. When Maddalena and Marie met in 2016, they decided to create a structure to continue working with the artisans from the region and collaborate with designers and architects to create rugs and other textile accessories, using local materials and craft techniques.

 

 
Madda Studio Maddalena Forcella designer Oaxaca Mexico

Originally from Rome, Italy, with training in art restoration and later in textile design in Mexico City, Maddalena has spent the last twenty-five years working in Mexico with indigenous artisans, researching traditional weaving and dyeing techniques. Immersed in the flavors and crafts of Mexico, she has woven the culture of her adopted home into her own creative vision.

Marie Farneth designer for Madda Studio

Marie grew up with an architect father and a mission-driven public health educator mother in Berkeley, California. When she was four years old, she lived in Rome with her parents while her father attended an internationally renowned architectural restoration/preservation program. This experience ignited in her an interest in other cultures. She's since lived and worked in Ecuador, Argentina, Mexico, Guatemala and Italy. Her curiosity and focus on people, culture, the natural world and all beautiful things have guided her to her current home, Oaxaca.

 
 

Madda Studio is located in Oaxaca, Mexico. 

 

Madda Studio is in Oaxaca de Juarez, a beautiful colonial city in southern Mexico. Our studio is a dynamic space where we experiment, plan projects, oversee quality control, dye the wools and silks, and do all our Nuno production and finishing of items. The weaving process takes place in the weavers' homes.

 
 

Where to buy our products

Work directly with Madda Studio to design custom products or with one of the showrooms that represent us. You can also purchase exclusive items from one of our retailers. Please contact us for more information.

 

 

Custom Interior design Partners

Madda Studio collaborates with architects and interior designers to develop custom rugs for particular spaces. Joining together small rugs to create larger area carpets is one of our specialties. Through our collaboration with ALT for Living, a New York City showroom, we've worked on many custom interiors projects with the following partners, among others:

 
 

Bonetti/Kozerski Architects
Architecture

Sara Story Design
Interior Design

Erica Millar Design
Interior Design

Hacin & Associates
Interior Architecture & Design

Martin Young Design
Interior Design

Riley Laurens
Interior Design

 

Exclusive retail partners

Purchase exclusive products by Madda Studio at the following retailers:

 

Garde
Pillows, Throws + Placemats
7410 Beverly Boulevard
Los Angeles, CA 90036
(323) 424-4667
engarde@gardeshop.com

www.gardeshop.com

Garde
Pillows, Throws + Placemats
2280 Lillie Avenue, PO Box 1392 Summerland, CA 93067
(805) 845-8384
garde@gardeshop.com
www.gardeshop.com

Garde
Standard Size Rugs
1305 Wycliff Avenue, #160 Dallas, TX 75207
(214) 434-1168

gardetx@gardeshop.com
www.gardeshop.com

Stahl and Band
Custom Furniture
2308 Abbot Kinney Boulevard Venice, CA 90291
(424) 228-4134
https://stahlandband.com

Guild
Pillows
Fifty-three Howard Street. 
New York, NY 
(212) 852-9099
www.rwguild.com

ALT for Living
Custom Made Rugs
12 East 20th street, 5th floor
New York, NY 10003
(212) 431-1000
www.altforliving.com

ALT for Living
Custom Made Rugs
808 N LA Cienega Blvd.
West Hollywood, CA 90069
(212) 431-1000
www.altforliving.com

Fair
Pillows + Apoala Tapestries
New York Design Center
200 Lexington Avenue, Suite 1601
New York, NY 10016
(212) 352-9615
https://fair-design.com/

Provide Design Gallery
1636 W. 2nd Ave. #101  Vancouver, BC V6J 1H4
www.providehome.com

Habachy Designs + Atelier Custom Made Rugs, Pillows, Terra Tapestry
ADAC, 351 Peachtree Hills
Ave NE, Suite 422
Atlanta, Georgia 30305
(404) 220-7597
www.habachydesigns.com

Heath
Standard Size Rugs, Placemats & Table Runners, Tea Towels
400 Gate Five Road
Sausalito, CA 94965
(415) 332-3732 x13
www.heathceramics.com

Atelier Corbet
Throws, Pillows and Tapestries
134 10TH AVE, NEW YORK, NY 10011
(212) 226-7378
https://ateliercourbet.com/